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Brand out to sea

Market insight

Use data mining capabilities
Multi-region and multi-channel analysis insights

Consumer insights
  • Description/Crowd Portrait
  • Characteristics of target consumers
  • Consumer’s daily behavior
  • Consumer media contact habits
Competitive product analysis
  • Competitive product operation
  • Analysis of the advantages and disadvantages of competing products
  • Competitive product comparison public opinion analysis
  • Analysis of marketing promotion methods
Market analysis
  • Industry development trend
  • Industry market data analysis
  • Corporate and brand information testing
  • Corporate and brand network research

BRAND PLANNING

Brand + effect dual engine drive,
Help you to go overseas strongly

Strategic Analysis

Analysis of the advantages and disadvantages of the brand and product target market

Brand Positioning

Look for market differentiation and breakthrough points, and formulate positioning strategies

Branded

Perform brand identity and image visualization

Brand Portal

Brand, product display, website construction

Spread strategy

Deeply understand the overall ecological environment trend of media, match the characteristics of media traffic with the advantages of advertising products, and make all-round media strategic planning and combination strategy

Target user portrait
  • Consumer’s daily behavior
  • Consumer media contact habits
  • Characteristics of target consumers
  • Description/Portrait
Delivery medium selection
  • Media flow analysis
  • Consumer media contact insights
  • User match
  • Delivery strategy formulation

media to perform

Account management
Media training
Coordinating public relations
Risk Aversion

Successful cases

3D printer

Independent station construction, optimization and technical support, considerable exposure and conversion effects

50% +
Order increase
1 :0
Monthly ROAS
0million.+
Pageviews
1270% +
Brand word search volume
Target
  • Increase brand awareness
  • Expand the flow of newly-built independent stations
  • Open overseas markets to increase sales
Challenge
  • 3D printer audience is small and difficult to accurately locate
  • New products go to sea, lack of trust of overseas users in the brand
  • High unit price products, more difficult to convert
  • New site-traffic to sales, need to start from 0
Strategy
  • Understand the target market and set a preliminary target user profile
  • Product analysis and test plan development, competitive product analysis to establish market barriers, to seize users’ minds before and after mid-term refined operations, to achieve the integration of product efficiency
  • Work with technical experts to help customers solve website tracking, and launch twice the result with half the effort
Achievement
  • Data-oriented new user coverage
  • Suitable channels to recruit ideal users on a large scale
  • Accurate user groups

Artificial Hair

Cross-border e-commerce independent stations from 0 to 1,Google boosts brand sales growth

880% +
ROI
0times +
Increased traffic
0times +
Increase in conversion
830%
Brand word search volume
Target
  • Increase brand exposure and increase the recognition of target users in overseas regions
  • Region: Mainly in the United States
  • Increase high-quality visits and conversions on the official website
  • Convert customers efficiently, improve user loyalty and repurchase rate
Challenge
  • Insufficient experience in B2C model and overseas social media marketing
  • Brand awareness and influence are limited
  • Many competitors, high market saturation
Strategy
  • Main multimedia + KOL & product review video production, increase the creative diversity and authenticity of content
  • Reasonably match promotional activities
  • Data-oriented optimization model
Achievement
  • Enhance visibility, protect brand words, and brand exposure over 4.5 million times
  • Brand awareness from 0 to 1, and then reflected by the conversion of 1-100
  • The top position of the search results page gets an impression share of up to 70%+

VR Headsets

FACEBOOK + KOL = precise realization

599980+
Brand exposure
0times +
Sales
0times +
Click rate
1070% +
ROI growth
Target
  • Reach target customers and increase brand exposure
  • Increase the number of independent website visits and user stickiness
  • Sales growth, efficient conversion, increase ROI
Challenge
  • Social media has extremely high requirements for material quality
  • There are big differences in user preferences in different regions
  • Need to refine operations for potential users
Strategy
  • Accurate positioning of new and old users, drainage and conversion
  • Main multimedia + KOL creative evaluation content
  • Adjust the material direction in time according to user comments
  • Secondary marketing for independent users to increase sales
Achievement
  • Refined traffic operation achieves long tail effect
  • Complete brand exposure and conversion rate KPI ahead of time
  • Create a precedent for Chinese technology brand x overseas KOL integrated marketing

XP-PEN

Independent advertising agency investment + material design, with an average annual ROI of 1: 8~9

60%
Average daily visits
0% +
Youtube subscriptions
0times +
Average daily sales growth
1:8 -0years
Average ROI
Target
  • Become a brand company
  • Increase consumer recognition of the brand
  • Simultaneously increase traffic and sales
Challenge
  • New site-traffic to sales, need to start from 0
  • The client does not understand the overseas media release policies & regulations
  • The competition of similar products is fierce and needs to seize the user’s brand mind
Strategy
  • Independent advertising agency investment to enhance brand online influence
  • Optimize the website and creative materials to match audience preferences
  • The Weizhuo optimization team uses advertising tools flexibly to double the ROI
Achievement
  • The total sales increase, and the brand image becomes more popular
  • The proportion of independent station sales in XP-PEN’s total sales has increased year by year, from 1% to 20%

AliExpress

1.6 billion impressions, exploring 34 countries in two months

0million. +
New users
0%
Get customer expectations
0million. +
Click volume
0billion. +
Ad display
Target
  • E-commerce terminal coverage in 34 countries
  • Reach out to quality customers
  • Generate the first purchase
Challenge
  • CPA cost limit
  • Maximize the acquisition of new users
  • The user’s first purchase cost is lower than the limit value
Strategy
  • Understand the user profile of the target market
  • Category segmentation, make test plan
  • Track competing materials and allocate budget reasonably
Achievement
  • Produce and test 160 sets of high conversion materials
  • Test more than 40 product categories
  • The CPI price is 30% lower than customer expectations
Brand out to sea
Performance marketing
Service Case
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